Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Dan Kepuasan Konsumen …

This study aims to determine how the influence of the Marketing Mix on Purchasing Decisions and consumer satisfaction of Clear Shampoo products in Pekanbaru. The population in this study is Pekanbaru city residents who use shampoo clear whose number aren’t known with certainly. The sample size of this research is 110 respondent using accidental sampling. Analysis of the data used is path anal…