Strategi Pemasaran Paket Umroh Di Pakem Tours Pekanbaru

ABSTRACT Currently the competition in tourism industry is getting tighter. One of the tour and travel companies which is named Pakem Tours Pekanbaru also faces an intense competition in Pekanbaru with various competitors bith online company and fellow tour and travel company. Therefore, this study aims to describe the marketing strategy (Segmenting, Targeting and Positioning) in Pakem Tours …