ABSTRACT Poverty remains a major challenge in rural areas, including in Sari Makmur Village, Pangkalan Lesung Subdistrict, Pelalawan Regency. As part of its poverty alleviation efforts, the local government established the Village-Owned Enterprise (BUMDes) "Barokah" to improve community welfare. However, despite the steady growth in membership, many community members remain uninterested in…