STORYTELLING KOMUNIKASI VISUAL (Analisis Naratif Komunikasi Pemasaran Bisnis …

SUMMARY Storytelling is a very interesting concept for media studies, especially regarding social media and social media storytelling. As a marketing communication analysis medium, it aims to unravel the complexity and consolidate fragmented knowledge about storytelling in marketing. This article discusses the narrative structure in Kaesang and Erina's wedding series on the Instagram acco…