Analisis Sikap Dalam Berbelanja Di Bukalapak.Com Pada Masyarakat Kota Pekanbaru

The study was conducted in citizen of Pekanbaru who is represented by people who have been shopping online at Bukalapak.com. The purpose of this study was to know the effect of perceived benefits, Ewom, web quality perception, advertisement, lifestyle and buyer trust in the attitude toward online shopping at Bukalapak.com. The aim of the study was to examine various factors related to attiude t…