CD Skripsi

Kajian Pemasaran Ikan Mas (Cyprinus Carpio) Di Kecamatan Pangururan Kabupaten Samosir Provinsi Sumatera Utara

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ABSTRACT
Research on the marketing of Goldfish in Pangururan Sub-district Samosir
Regency was carried out in April 2021. This research aimed to (1)analyze the cost,
Goldfish marketing advantage; (2) calculated marketing margin and efficiency of
Goldfish marketing in Pangururan District North Sumatra Province. The method used
in this research is survey method by directed observation to the field. Respondents in
this research were cultivators as many as 22 people, collectors who were interviwed as
many as 2 people, while the number of retailers is 10 people. The rusults of this research
are known to collectors who buy Goldfish as much as 400 kg and selling to retailers as
much as 40 kg per retailer. Average marketing costed incurred by the merchant by
collectors amounting to IDR 453,33/kg and the average marketing costs incurred by
retailers amounted to IDR 560/kg. For the marketing profit of collectors the average
amount is IDR 3.546,67/kg and for the profit of retailers the average amount is IDR
1.440/kg. Marketing margin is IDR 6.000/kg and total fishermans share is 83,33%.
Goldfish marketing in Pangururan District is efficient because fishermans share bigger
than 50%.
Keywords: Fishermans share, Goldfish marketing, margin, profit, marketing efficiency
1) Student in the Faculty of Fisheries and Marine, Universitas Riau
2) Lecturer in the Faculty of Fisheries and Marine, Universitas Riau

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

04 06. 122 (0009)

Penerbit

Pekanbaru : Universitas Riau –Fakultas Perikanan Dan Ilmu Kelautan –Sosial Ekonomi Perikanan., 2022

Deskripsi Fisik

ix, 79 hlm.; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

04 06. 122 (0009)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

SOSIAL EKONOMI PERIKANAN

Info Detail Spesifik

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Pernyataan Tanggungjawab

Daus

Versi lain/terkait

Lampiran Berkas

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