CD Skripsi

Pelaksanaan Bauran Promosi Pada Harris Resort Waterfront Kota Batam

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The influence of Covid-19 has greatly impacted the world of hospitality, many hotels
in Indonesia are currently experiencing a slump. Harris Resort Waterfront Batam is
one of the four-star resorts that still survives in the city of Batam with the
implementation of an effective promotion mix to increase occupancy. Harris Resort
Waterfront is still in a stable condition. Promotional mix is the best combination of
strategies from promotional elements carried out by a company, it is necessary to
determine in advance what equipment or promotional elements should be used and
how to coordinate these elements so that the results can be optimal. Therefore, this
study aims to determine the implementation of the promotion mix at Harris Resort
Waterfront Batam. This study uses a qualitative descriptive method to analyze
problems based on data collection techniques in the form of observation, in-depth
interviews, and documentation. Promotion Mix includes reporting on conditions
carried out in advertising, sales promotion, public relations, personal selling and
direct marketing. Based on the results of the research that has been carried out, for the
overall results of observations and interviews, it can be concluded that the
implementation of the Harris Resort Waterfront Batam Promotion Mix has not fully
worked out as targeted.
Keywords: Hotel, Promotionl Mix, Harris Resort Waterfront Batam

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 07.122 (0006)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Usaha Perjalanan Pariwisata., 2022

Deskripsi Fisik

xi, 89 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 07.122 (0006)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

PARIWISATA

Info Detail Spesifik

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Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

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