CD Skripsi

Analisis Pemasaran Karet (Hevea Brasiliensis ) Di Desa Ridan Permai Kecamatan Bangkinang Kabupaten Kampar

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This study aims to determine the marketing channels,analyze costs, marketing margins, profit sharing of farmers and the level of efficiency of rubber marketing in Ridan Permai Village, Bangkinang District, Kampar regency. This study used the survey method. Samples in this study were taken by purposive sampling and snowball sampling. Data analysis using descriptive and qualitative analysis. The results showed rubber marketing channels in Ridan Permai village there are two marketing channels, namely marketing channel I starting from farmers to traders and then to the factory (75%). Marketing channel II from farmers to traders then traders to wholesalers followed by wholesalers to factories (25%). Marketing channel I obtained total marketing cost of Rp1, 316.5/kg,total marketing margin of Rp1, 550.02/kg, and marketing profit of Rp919.06 / kg and farmer share of 79.66%. Marketing channel II obtained total marketing cost of Rp1, 443.30/kg, total marketing margin of Rp1, 1945.08 / kg, and marketing profit of RP1, 179.47 / kg and farmer share of 75.43%. Marketing efficiency in marketing channel I is 17.28% and marketing efficiency in marketing channel II is 18.23%. This means that channel I in Ridan Permai Village, Bangkinang District, Kampar regency is more efficient than Channel II.
KataIKunci: IMarketing Chanel,ICost,IMargin,Benefit ,FarmerIShare and Efficiency.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1506110522

Penerbit

Pekanbaru : Universitas Riau –Fakultas Pertanian–Agribisnsis., 2022

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1506110522

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

AGRIBISNIS

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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