CD Skripsi
An Analysis Of Politeness Strategies In George W. Bush’s Victory Speeches
In communicating, people may express themselves in a particular communication
channel, spoken or written. For instance, people may use direct and indirect
communication as their message’s perceived meaning varies depending on the
tone of the messages. As a result, they may apply different levels of politeness.
This research investigated politeness strategies used by George W. Bush in his
presidential acceptance speeches. The researcher collected the data used in this
research from the transcripts of Bush's two victory speeches (2000 and 2004). The
analysis based on Brown and Levinson’s (1987) classification of politeness
strategies. The research findings showed that George W. Bush applied the positive
strategy as his most dominant politeness strategies, such as Pay more attention,
give recognition or sympathy to the hearer and Offer helps or promises substrategies.
This research also revealed the factors affecting Bush's politeness in
speaking, among others; social status, interest, and solidarity. However, Bush did
not show any unambiguous and disguised manner as he attempted to build the
citizens' trust in him.
Keywords: Politeness Strategies, Politeness, Political Speech
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