CD Skripsi

Pengaruh Flash Sale Terhadap Perilaku Pembelian Impulsif Melalui Aplikasi E-Commerce Shopee Pada Mahasiswa Jurusan Pips Fkip Universitas Riau

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The purpose of this study is to analyze the effect of flash sales on impulse buying behavior through the Shopee e-commerce application with the target of 126 students majoring in PIPS FKIP Universitas Riau class of 2021 as a research sample determined based on purposive sampling techniques. By using quantitative descriptive methods. The data were collected using a questionnaire instrument and analyzed with the t test. The results obtained were 0.000 < α 0.05, so it can be concluded that there is a positive and partially significant influence between partial flash sales on impulse buying behavior in students majoring in PIPS FKIP Riau University.
Keywords: Flash Sale, Impulsive Buying.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1905155197

Penerbit

Pekanbaru : Universitas Riau – Fkip – Pendidikan Ekonomi., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1905155197

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

PENDIDIKAN EKONOMI

Info Detail Spesifik

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Pernyataan Tanggungjawab

FATAH

Versi lain/terkait

Lampiran Berkas

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