CD Skripsi

Pengaruh Lokasi Usaha, Kompetensi Sumber Daya Manusia, Orientasi Pasar Dan Inovasi Produk Terhadap Kinerja Umkm Di Kabupaten Kepulauan Meranti

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ABSTRACT
The development and growth of Micro, Small and Medium Enterprises (MSMEs) is one of the drivers of economic growth. MSMEs are declared successful or not in their management can be known by measuring the performance of these MSMEs. This study aims to determine the influence of business location, human resource competence (HR), market orientation and product innovation on the performance of MSMEs in Meranti Islands Regency. Determination of the sample in this study is to use a purposive sampling technique and use the Slovin formula. The number of samples in this study were 93 SMEs. Data analysis in this study is descriptive analysis, validity, reliability, classical assumptions, F test, T test and multiple linear regression. Data were analyzed using Microsoft Excel and SPSS. The results of the study show that business location, human resource competence, market orientation and product innovation affect the performance of MSMEs in Meranti Islands Regency.
Keywords: UMKM Performance, Business Location, HR Competence, Market Orientation, Product Innovation

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1902110110

Penerbit

Pekanbaru : Universitas Riau – Fakultasekonomi dan bisnis – Akuntansi., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1902110110

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Akuntansi

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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