CD Skripsi
Pembuatan Video Promosi Dengan Metode Thumbnail Storyboard Menggunakan AplikasiAdobe Premiere Pro (Studi Kasus Produk Kopi Biji Salak)
Salak bean coffee is a processed drink that has many properties and benefits for humans. The aim of this promotional media design is to introduce to the public that salak bean coffee has a distinctive coffee taste from other coffees. Making promotional videos is an effective marketing strategy in the current digital era. In this research, the author combines the thumbnail storyboard method with the use of the Adobe Premiere Pro application to create attractive promotional videos. The thumbnail storyboard method allows us to visually plan each scene in the video before starting production. In the process of making a video advertising salak coffee, several stages are carried out, namely: pre-production stage, production stage, post-production stage, and implementation stage. By uploading advertising videos on social media, salak bean coffee can be known to the wider community, both in the city and outside the city. This advertising video for snake fruit coffee can be one solution that can be used to increase sales and popularity of snake fruit coffee within the city of Pekanbaru and outside the city of Pekanbaru.
Keywords: Thumbnail, Premiere Pro, Salak Bean Coffee
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