CD Skripsi

Analisis Persaingan Pada Industri Tenun Songket Di Kota Pekanbaru

---

This study aims to determine the business competition of songket weaving industry in Pekanbaru City and to find out alternative strategies to increase sales of songket weaving in Pekanbaru City. The method used in this research is a descriptive qualitative and quantitative approach, namely Porter's Five Forces Model analysis and to determine the structure of market competition using HHI and CR4 analysis. The type of data used in this research is primary data obtained directly from respondents through interviews, questionnaires and documentation. While secondary data is obtained through government agencies such as the Pekanbaru City Statistics Agency and the Pekanbaru City Industry and Trade Office. The results showed that the market competition structure of songket weaving industry in Pekanbaru City was oligopoly. From Porter's Five Forces Model, the supplier variable is strong enough to come from within and outside the region. From the newcomer variable, it is quite weak due to barriers to entering the business such as the amount of capital, similar businesses that have survived for a long time, and product quality competition. From the substitute product substitution variable, it threatens the existing songket weaving business in Pekanbaru City, for example, such as machine weaving.

Keywords: Business Competition, Songket Weaving, CR4, HHI and Porter's Five Forces Model

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

1902113290

Penerbit

Pekanbaru : Universitas Riau - FEB - Ilmu Ekonomi., 2024

Deskripsi Fisik

-

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

1902113290

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

ILMU EKONOMI

Info Detail Spesifik

-

Pernyataan Tanggungjawab

Vina

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar