CD Skripsi

Pengaruh Personal Selling Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Herbal Hpai Dengan Citra Merek Sebagai Variabel Mediasi Di Kota Pekanbaru

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In this modern era,the use of herbs as tradisional medicines has been accepted is increasing. This research aims to see the influence of personal selling and product quality on purchasing decisions for HPAI herbal products. With brand image as a mediating variable in Pekanbaru city. The population in this study was all residents of Pekanbaru city. The sample collection technique used purposive sampling technique with a sample size of 109 people. The data collection technique uses a questionnaire where the research method used is a quantitative method. This research used a data analysis method using, smart PLS (software) version. 3.2.7. analysis in PLS is carried out in three strages,namely outer model analysis (Measurement model),inner model analysis (structural model) hypothesis testing. The result of this research show that personal selling influences brand image. Product quality influence brand image. Personal selling influences purchasing decisions. Product quality influences purchasing decisions. Brand image influences purchasing decisions. Personal selling influences purchasing decisions through brand image. Product quality influences purchasing decisions through brand image.
 

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1902124905

Penerbit

Pekanbaru : Universitas Riau - FEB - Manajemen., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1902124905

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

Zenny

Versi lain/terkait

Lampiran Berkas

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