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Pengaruh Store Atmosphere Dan Lifestyle Terhadap Keputusan Pembelian Pada Toko Fashion Scapp Production Pekanbaru

Oleh : MIAN ROHANI NADEAK
Email : [email protected]

THE INFLUENCE OF STORE ATMOSPHERE AND LIFESTYLE ONPURCHASING DECISIONS AT THE SCAPP PRODUCTION PEKANBARU FASHION SHOP
Supervisor: Mandataris
Business Administration Study Program, Department of Administrative Sciences
Faculty of Social and Political Sciences, Riau University, Pekanbaru Indonesia
Bina Widya Campus
Jl. HR. Soebrantas Km. 12.5 Simpang Baru, Pekanbaru 28293
Tel/Fax. 0761-63277


This research aims to find out whether store atmosphere influences purchasing decisions, to find out whether lifestyle influences purchasing decisions and to find out whether store atmosphere and lifestyle influence purchasing decisions. The research method used is a quantitative research method that uses secondary and primary data. Primary data was obtained from respondents collected through a questionnaire with 24 statements. For the sample in this study there were 99 respondents from a population of 7,167 Scapp Production Pekanbaru consumers. The measurement scale uses a Likert scale. Data analysis used includes validity test, reliability test, multicollinearity test, heteroscedasticity test, normality test, simple linear regression test, multiple linear regression test, t test, f test, and coefficient of determination test. The data analysis technique in this research uses SPSS version 25. The results of this research show (1) there is a positive and significant influence of store atmosphere on purchasing decisions at the Scapp Production Pekanbaru fashion store, (2) there is a positive and significant influence of lifestyle on purchasing decisions at Scapp Production Pekanbaru fashion shop, (3) there is a positive and significant influence of store atmosphere and lifestyle on purchasing decisions at the Scapp Production Pekanbaru fashion shop.

Keywords: store atmosphere ; lifestyle ; and purchase decisions

Ketersediaan
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Perpustakaan Universitas Riau 2001112833
2001112833
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
2001112833
Penerbit
Pekanbaru : Universitas Riau FISIPOL Administrasi Bisnis.,
Deskripsi Fisik
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Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2001112833
Tipe Isi
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Tipe Media
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Tipe Pembawa
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Edisi
-
Subjek
ADMINISTRASI BISNIS
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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Tidak tersedia versi lain

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