CD Skripsi

Perilaku Belanja Online Di Kalangan Mahasiswa Fisip Universitas Riau

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The prevalence of online shopping among college students is one of the reasons in this study. Students typically shop online for lifestyle pleasure rather than necessity, leading them to be extravagant or exhibit consumptive behavior. The research aims to determine the influence of online shopping behavior (e-commerce) on consumptive behavior among students of the Faculty of Social and Political Sciences, University of Riau. The research method used in this study is quantitative method, involving 100 respondents. The sampling technique used is Simple Random Sampling technique. In this research, data processing and analysis are conducted using simple linear regression test with SPSS (Statistical Program for Social Science) version 27 software. The results show that the calculated t-value > t-table, which is 50.476 > 1.985, therefore it can be concluded that online shopping has a positive and significant influence on consumptive behavior.

Keywords: Online Shopping, Students, Consumptive Behavior.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2001134726

Penerbit

Pekanbaru : Universitas Riau FISIPOL Sosiologi., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2001134726

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

SOSIOLOGI

Info Detail Spesifik

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Pernyataan Tanggungjawab

ERA

Versi lain/terkait

Lampiran Berkas

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