CD Skripsi

Analisis Pengaruh Faktor Pribadi Dan Psikologis Terhadap Keputusan Pembelian Shampo Merek Sunsilk Di Pekanbaru

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This study aims to determine the effect of Personal and Psychological Factors on Shampoo Purchasing Decisions of Brand Sunsilk in Pekanbaru. The sampling technique used in this study is accidental sampling technique..

Data analysis methods used in this study is, accidental sampling, hypothesis testing using multiple linear regression with SPSS (Statistical Package Social Science version 17:00) and the theories that support the discussion.

The results showed that simultaneously that the personal variables, perceptions, motivations, beliefs and attitudes give significance influence to shampoo purchasing decisions of brand Sunsilk in Pekanbaru, while partially give the real effect and significant on shampoo purchasing decisions of Brand Sunsilk in Pekanbaru.
Keywords: Private, Motivation, Perception, Beliefs and Attitudes and Purchasing Decision

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 02.113 (0140)

Penerbit

Pekanbaru : Universitas Riau - FEKON - Manajemen., 2013

Deskripsi Fisik

ix, 73 hlm.;ill.; 29 cm

Bahasa

ISBN/ISSN

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Klasifikasi

02 02.113 (0140)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

Dewa

Versi lain/terkait

Lampiran Berkas

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