CD Skripsi

Pengaruh Promosi Dan Kualitas Pelayanan Terhadap Minat Pembelian Konsumen Pada Mobil Mitsubishi Tipe Pajero Pada PT Pekan Perkasa Berlian Motor Pekanbaru

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This study aims to determine how the influence of promotion (inform, introduce, persuading, and reminding) and Quality of Service (Tangibles, Ephaty, Reliaility, Responsiveness and Assurance) against the interests of consumers (Attention, interest, Desire, and Action) Dealer Pekan Perkasa Berlian Motor Pekanbaru.
The population in this study is that consumers who buy cars Mitsubishi Pajero type Dealer Pekan Perkasa Berlian Motor Pekanbaru. With 100 samples, sampling using the formula slovin. The data collection of primary data research, with questionnaires as an instrument of research and secondary data from company archives, data analysis used is by using multiple linear regression, determination test, t test and f SPSS.
From the results of data analysis include validity, reliability, and multiple linear regression, t test research results showing the calculation of the t (4.306)> t table (1.985) and Sig. (0.000) t table (1.985) and Sig. (0.000)

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 04.116 (0014)

Penerbit

Pekanbaru : Universitas Riau - Fisipol - Ilmu Administrasi Bisnis., 2016

Deskripsi Fisik

x, 127 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 04.116 (0014)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Publik

Info Detail Spesifik

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Pernyataan Tanggungjawab

Dewa

Versi lain/terkait

Lampiran Berkas

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