CD Skripsi
Pengaruh Faktor Pribadi Dan Psikologi Terhadap Keputusan Menabung Di Bank Nagari Cabang Pangkalan
This research to investigate the influence of personal and
psychological factors on the decision to save in Nagari Bank Branch Pangkalan.
This research was conducted in Nagari Bank Branch Pangkalan which is located
in Jorong Pasar Baru District of Pangkalan Baru, 50 City, West Sumatra. With a
sample of 97 customers using the formula slovin. The research instrument used
was a questionnaire by using descriptive data analysis and regression. From the
results of research using descriptive analysis known that personal factors
influence a client's decision to save in Nagari Bank Branch Pangkalan whereas
psychological factors do not affect the customer's decision to save in Nagari Bank
Branch Pangkalan. Based on statistical analysis known that personal and
psychological factors influence simultan toward saving decision ((Fhitung 27.484>
(Ftabel 3.09). While partially personal factors significantly influence decisionsaving
(thitung 5,249 > ttabel 1.661) whereas psychological factors did not
significantly influence the decision to save (thitung 0.444 < ttabel 1.661). From the
calculation of the coefficient of determination of personal and psychological
factors have an influence on the decision to save Bank Nagari Branch Pangkalan
of 35.6% and the remaining 64.4% is influenced by other factors not examined.
Thus the expected Bank Nagari improve personal and psychological factors that
may influence the decision to save the customer.
Keywords: influenced, personal factors, psychological factors, the decision to save
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