CD Skripsi

Pengaruh Relationship Marketing Dan Citra Perusahaan Terhadap Loyalitas Pelanggan (Studi Pada Hotel Sapadia Pasir Pengaraian Kabupaten Rokan Hulu)

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ABSTRACT
This study aims to determine the effect of relationship marketing and corporate image on customer loyalty at the Hotel Sapadia Pasir Pengaraian District Rokan Hulu. Relationship marketing as a variable (X1) corporate image as a variable (X2) and customer loyalty as a variable (Y).
The method in this research is descriptive and quantitative using SPSS, where samples were used that guests staying more than 3 times in the Hotel Sapadia Pasir Pengaraian District Rokan Hulu with respondents as many 100 people. To determine the number of samples used slovin formula, as well as a sampling technique by purposive sampling. Data collection through questionnaires and interviews.
Results of analysis using multiple linear simple, using multiple linear regression, t test and f test so that it can be seen that the variable relationship marketing positive effect on customer loyalty, that the provision of corporate image significant effect on customer loyalty and significant relationship marketing and corporate image on customer loyalty.


Keywords: Relationship Marketing, Corporate Image and Customer Loyalty

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 04.117 (0118)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Administrasi Bisnis., 2017

Deskripsi Fisik

x, 96 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 04.117 (0118)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

JAKA

Versi lain/terkait

Lampiran Berkas

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