CD Skripsi

Analisis Pemasaran Ikan Hasil Tangkapan Di Desa Pasar Ii Natal Kecamatan Natal Kabupaten Mandailing Natal Provinsi Sumatera Utara

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This research was carried out in March 2018 In Pasar II Natal Village Natal Sub District Mandailing Natal Regency Sumatera Utara Province. This study aims to find out the marketing channels of fish caught by In Pasar II Natal Village Natal Sub District Mandailing Natal Regency Sumatera Utara Province and to analyze the costs, profits and margins of marketing of fish caught by In Pasar II Natal Village Natal Sub District Mandailing Natal Regency Sumatera Utara Province. The method used in this research is survey method with 35 respondents. Fish caught by fishermen In Pasar II Natal Village Natal Sub District Mandailing Natal Regency Sumatera Utara Province use consisting of three types of fish, namely Tongkol (Euthynnus affinis), Mackerel fish (Scomberromo commersoni) and Kembung fish (Rastrelliger sp). And fish marketing channels In Pasar II Natal Village Natal Sub District Mandailing Natal Regency Sumatera Utara Province there are two marketing channels, the first is from fishermen to traders to retailers to consumers. Second, from fishermen to retailers to consumers. As for marketing channel I, the highest total marketing costs are found in tuna, which is IDR 5.850 /kg, total marketing profit of is IDR 12.050/kg, and marketing margin of IDR 14.000/kg. For marketing channel II, the highest marketing costs are in tuna fish, which is IDR 2.400/kg, total marketing profit is IDR 9.200/kg, and marketing margin is IDR 10.000/kg. Keywords: Marketing, Fishermen, Catches, Costs

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

04 06. 118 (0049)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Perikanan Dan Ilmu Kelautan – Sosial Ekonomi Perikanan., 2018

Deskripsi Fisik

vi, 71 hlm.; ill.; 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

04 06. 118 (0049)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

SOSIAL EKONOMI PERIKANAN

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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