CD Skripsi

Strategi Pengembangan Industri Kecil Makanan Tradisional Kue Bangkit Di Kota Pekanbaru

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This research aimed to find out the right strategy to develop a small industry of traditional food bangkit cookies in the City of Pekanbaru. As for this study using secondary data and primary data obtained directly from respondents in the small industry of traditional food bangkit cookies in Pekanbaru City amounting to 7 business units. The analytical method used in this study is SWOT Analysis and IE Matrix. Based on the results of the SWOT Analysis, it is shown that the small industry of traditional food bangkit cookies in the City of Pekanbaru, which has a strategy for developing businesses, as well as for dealing with internal and external problems of the industry. Based on the analysis of the IE Matrix, small industries of traditional food bangkit cookies in the City of Pekanbaru in V cells, which have internal and external capabilities in a state of stable growth. Based on the SWOT Analysis diagram, this strategy is in Quadrant I (Aggressive Strategy). The strategy set out in this condition is to support aggressive growth policies. This strategy is more focused on the SO strategy (Strengthening Opportunities), namely by using the power to take advantage of opportunities. The development strategy which is executed is expanded into other areas that the bangkit cookies business can grow and more advanced. Maintaining and improving the quality of products and services to maintain the loyality of custamers so that the people’s purchasing power increases. Keywords: Small Industry of Traditional Food Bangkit Cookies, SWOT Analysis, IE Matrix

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 01. 118 (0277)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Ilmu Ekonomi., 2018

Deskripsi Fisik

xv, 52 hlm.; ill.; 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

02 01. 118 (0277)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU EKONOMI

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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