CD Skripsi

Pengaruh Hedonic Motives Terhadap Impulsive Buying Melalui Shopping Lifestyle Pada Online Shop Di Kota Pekanbaru

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This study aims to determine the effect of Hedonic Motives on Impulsive Buying through Shopping lifestyle at the Online shop. The population in this study were Pekanbaru City residents who had shopped online.
Primary data was collected by questionnaire as an instrument to prove the results of the study, to test the hypothesis in this study was to use SEM (Structural Equation Model) analysis with the help of the Smart PLS program. The sample chosen in this study was 112 samples which were the people of Pekanbaru City. The results of this study indicate that: 1) that there are significant results between Hedonic Motives and Shopping Lifestyle, 2) there are significant results between Hedonic Motives and Impulsive Buying, 3) there are significant results between Shopping Lifestyle and Impulsive buying, 4) and there are significant results between Hedonic Motive towards Impulsive Buying through Shopping Lifestyle at the Online Shop. Keywords: Hedonic Motives, Impulsive Buying, Shopping Lifestyle

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 02. 119 (0062)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Manajemen., 2019

Deskripsi Fisik

xv, 52 hlm.; ill.; 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

02 02. 119 (0062)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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