CD Skripsi

Strategi Pengembangan Jasa Kursus Setir Mobil Di Kota Pekanbaru

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This research focuses on describing the strategy of streering wheel course services in Pekanbaru City.
In conducting this research, the location is purposely taken (purposive method). The amount of the population in this research is as much as 10 steering wheel cours that are registered in the DPMPTSP Agency, Pekanbaru City. This research takes the sample as much as 10 streering wheel course services. The variables of this research are financial, marketing, and production. In collecting the data is through interview, questionnaire and literature review using SWOT matrix that is conducted in that streering wheel course services in Pekanbaru City. Analysis method that is used is descriptive quantitative and SWOT Analysis.
In accordance of likert scale, the streering wheel course services in Pekanbaru is in region I which has mid internal and external abilities that is growing and developing. Based on SWOT quadran diagram, catering event industry is in quadran I which is agresive strategy. It means that the strength is bigger than the weakness and opportunity is bigger than the threat so that the suitable strategy to be applied in catering event industry in Pekanbaru city is SO Strategy. According to SWOT matrix, the SO strategy is including market development, maintaining and improving the product's quality and services to keep the customers loyality.


Keyword: Strategy, Matrix IE, SWOT Analysis, Streering Wheel Course

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 01. 119 (0039)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Ilmu Ekonomi., 2019

Deskripsi Fisik

xv, 52 hlm.; ill.; 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

02 01. 119 (0039)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU EKONOMI

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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