CD Skripsi

Strategi Pengembangan Industri Karangan Papan Bunga Di Kota Pekanbaru

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The purpose of this study is to find out how the appropriate alternative strategy to be applied in the development of Small and Medium Enterprises (SMEs) bouquet flower in Pekanbaru City. This research uses primary data and secondary data. Primary data obtained directly from business actor of bouquet flower and secondary data obtained from Department of Cooperatives and SMEs Pekanbaru City. In this study, the number of samples of 9 bouquet flower business. Analyzer used in this research is SWOT. The results of IFAS SWOT matrix is 2.98 with a strength score of 1.78 and a weakness score of 1.2. This shows that the strength factor of bouquet flower SMEs is greater than the weakness factor, while the total value obtained from EFAS is 3.23 with an opportunity score of 2.01 and a threat score of 1.16. This shows the opportunity factor owned by bouquet flower SMEs greater than the threat factor. Based on the calculation of value rating and internal factor weight of bouquet flower business development strategy as X axis that is 0.58, while external factor on bouquet flower SMEs as Y axis 0.85. The right alternative strategy for bouquet flower SMEs is SO strategy. SO strategy is a strategy that bouquet flower SMEs can use in creating strategies that use the power to take advantage of existing opportunities. SO strategy in bouquet flower SMEs is expanding market share, maintaining and improving product and service quality to maintain customer loyalty.


Keywords: Development strategy, Bouquet Flower, SWOT Analysis

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 01. 119 (0054)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Ilmu Ekonomi., 2019

Deskripsi Fisik

vi, 71 hlm.; ill.; 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

02 01. 119 (0054)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU EKONOMI

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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