CD Tesis

Pengaruh Mal Living World Terhadap Gaya Hidup Remaja Di Kota Pekanbaru

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KARTIKA SYAHRANI. 1610247918. 2019. Effect of Living World Mall on adolescent lifestyles in Pekanbaru City. Supervised by Swis Tantoro and Yohannes Firzal.
Recreation is something that is fundamental in human life, especially for adolescents with an age range of 11-24 years. Based on psychology, adolescents have an interest in recreation in his life to release all the boredom from daily activities. The recreation interest is often applied by frequently visiting the mall because teenagers tend to choose everything that is practical and efficient, in this case the mall presents what the teenager wants. In addition, malls today have evolved from a consumption center to fulfill the aspirations and lifestyles of consumers, not only as a place to buy products, but also have a social function as an environment for communication and as an attractive and pleasant gathering place.
The research location was set at Living World Mall because this mall is the newest mall in Pekanbaru City with a strategic location, each floor of the building has been segmented regularly, visualization of modern interior design and different from the existing mall design, has up-to-date products to date and more up-to-date, has a trendy dining area that is comfortable for hangouts, and is dominated by young visitors.
The formulation of the problem in this study is how the characteristics of teenage visitors at Living World Mall and how much influence Living Mall Life has on the lifestyle of adolescents in Pekanbaru City. This research uses the lifestyle theory by Joseph T. Plummer, the theory of mall influence by M. El-Adly Ismail, and the theory of adolescent psychology by Sarlito W. Sarwono and Elizabeth B. Hurlock. This research is a quantitative study with cross table analysis and statistical analysis techniques using SPSS Version 23 software. Respondents in this study were 97 people using multiple regression methods consisting of 5 independent variables namely ease (X1), comfort (X2), diversity (X3), entertainment (X4), luxury and essence of the mall (X5) and 1 dependent variable, namely lifestyle (Y). The technique used by researchers in sampling is incidental sampling technique.
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The characteristics of adolescent visitors to Living World Mall based on the cross table analysis are: dominated by the sex of women aged 20-24 years with college education level, visiting on weekends (Saturday and Sunday) with an average visit of 5-6 times / month. The frequency of teenage visiting time is 3-4 hours, which is from 13.00 - 16.00 WIB. The average teenager goes to the mall with friends / relatives using Taxi / Ojek Online transportation. The majority of adolescents come to the mall with the aim of hanging out or playing games and the biggest expenditure during the mall is spent on food / drink consumption. Teenagers are interested in visiting this mall because there are many attractive discount programs.
Based on the results of data processing statistically shows that the hypothesis Ha, H1, H2, and H4 accepted, which means there is a significant influence on lifestyle. While hypotheses H3, H5 are rejected, which means there is no significant effect on lifestyle. Overall (simultaneous), Living World Mall influences adolescent lifestyle in Pekanbaru by 55.60% (by looking at the Adjusted R Square value), while the remaining 44.4% is influenced by other factors not examined in this study. For the partial effect, it is known that X1 has an effect of 40.28%; X2 has an effect of 26.28%; X3 has an effect of 9.59%; X4 has an effect of 20.77%; and X5 has an effect of 3.09%. From the partial influence of variables partially it is known that the ease variable (X1) is the biggest variable that has an influence on adolescent lifestyles.
Keywords : Adolescence, Lifestyle, Mall

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

10 09. 219 (0036)

Penerbit

Pekanbaru : Universitas Riau – Pascasarjana – Sosiologi., 2019

Deskripsi Fisik

xviii, 144 hlm.; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

10 09. 219 (0036)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

wira

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