CD Tesis

Perlindungan Konsumen Terhadap Penyebarluasan Iklan Yang Tidak Sesuai Oleh Pelaku Usaha Berdasarkan Prinsip Tanggungjawab Mutlak (Strict Liability)

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There are many ways to introduce goods and services, one of the most effective ways is to use advertising. Advertising cannot be separated from the overall economic activity, especially in terms of marketing the products produced. Advertising determines the relationship between producers and consumers. Advertising as a form of information is a tool for producers to introduce their products to the public in order to influence people's propensity to use or consume their products. Strict liability is a principle of responsibility that determines error not as a determining factor. However, there are exceptions that allow for exemption from responsibility, for example in circumstances of force majeure. On the other hand, absolute liability is the principle of responsibility without error and there are no exceptions.
This research is normative legal research, which is also called doctrinal legal research. This normative research is a study that discusses legal principles, legal systematics, levels of legal synchronization, legal history and comparative law. The data analysis obtained from the literature is presented in the form of logical and systematic descriptions that connect existing facts with various applicable regulations which are qualitative data.
From the results of the research conducted by the author, it can be concluded, firstly, the dissemination of inappropriate advertisements by business actors is based on the principle of absolute responsibility (Strict Liability), namely direct responsibility, this direct responsibility is implied in Articles 7 to 11 and more explicitly stated in Article 19 paragraph (1) in particular is contained in Article 20 of the Consumer Protection Act. Second, consumer protection against the distribution of advertisements that are not in accordance with brochures in housing advertisements can be done through legislation / regulations, namely by providing legal rules that will ensure that consumers can receive legal protection and through consumer supervision from the government, society, and institutions. non-governmental consumer protection.
Keywords: Consumer Protection, Advertising Dissemination, Business Actors, Strict Liability.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

10 14. 220 (0023)

Penerbit

Pekanbaru : Universitas Riau – Pascasarjana – Tesis Ilmu Hukum., 2020

Deskripsi Fisik

xi, 126 hlm,; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

10 14. 220 (0023)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU HUKUM

Info Detail Spesifik

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Pernyataan Tanggungjawab

FATAH

Versi lain/terkait

Lampiran Berkas

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