CD Skripsi
Faktor-Faktor Yang Mempengaruhi Permintaan Jasa Kursus Setir Mobil Di Kota Pekanbaru
The research objective was to determine the effect of price, income, on
the demand for car steering course services in the city of Pekanbaru and to see
the dominant factors affecting the demand for car steering course services in the
city of Pekanbaru. In this study, the total sample was 96 respondents, the
sampling technique was proporsional random sampling. Types and sources of
data in this study are primary and secondary data. The speed method uses a
questionnaire. The analysis technique used is multiple linear regression analysis
with the help of the SPSS program. The type and approach of this research is
descriptive research with a quantitative approach. The theory used in this
research is the theory related to the demand factor, namely Theory of Demand.
The results of the data analysis show that each coefficient of determination is
0.411, which means that each influence of price, income, and facility results on
the number of requests for car driving course services in Pekanbaru City is
41.1%, while the remaining 58.9% is from other variables that do not follow in
research. From the results of the statistical test simultaneously Fcount is 65,596>
Ftable 2.47, which means that the shared price, income, and facilities are factors
that affect the demand for car steering course services in Pekanbaru City.
Keywords: Demand, Price, Income, Facilities
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