CD Skripsi

Pengaruh Kualitas Pelayanan Dan Citra Merek Terhadap Loyalitas Siswa Pada Yamaha Musik Ihomes Pekanbaru

---

This study aims to determine the effect of service quality and brand image
on student loyalty (Study on Yamaha Music IHOMES Pekanbaru). Service
quality and brand image as independent variables (X1, X2), meanwhile student
loyalty as the dependent variable (Y).
The problem in this study is the number of students who experience
fluctuations at Yamaha Musik IHOMES Pekanbaru, in the last 5 years the target
achievement was only obtained for 1 year in 2016. The sample of this research
was taken as many as 74 respondents from the population calculated using the
slovin formula. The data was obtained from the questionnaire results and then
processed and then tested statistically through the SPSS program.
From the results of the tests conducted, it shows that service quality and
brand image have a positive and significant effect on student loyalty at Yamaha
Musik IHOMES Pekanbaru.
Keywords: Service Quality, Brand Image, Student Loyalty.

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

01 04.121 (0064)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Administrasi Bisnis., 2021

Deskripsi Fisik

xiii, 90 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

01 04.121 (0064)

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

-

Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar