CD Skripsi

Pengaruh Psikologi Sosial Dan Persepsi Nilai Pelanggan Terhadap Perilaku Keputusan Penggunaan Melalui Kepercayaan Dalam Mengunakan Bri Mobile Di Pekanbaru

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ABSTRACT
This study aims to determine the effect of social psychology and perceived
value on beliefs and decisions to use Mobile Banking BRI Pekanbaru. The
population in this study includes customers who use BRI Mobile Banking services
in the city of Pekanbaru, totaling 170 customers.
The samples were determined by using purposive sampling method. In this
study the sample studied used a questionnaire as an instrument to prove the
results of the study, for testing the hypothesis in the study using the path analysis
method (path analysis) with the help of the SPSS program.
The results of the study indicate that: 1) there is a positive and significant
social psychology effect on customer trust in using BRI Mobile Banking for
customers in Pekanbaru. 2) there is a positive and significant influence on
Perception of Value on Customer Trust in using BRI Mobile Banking for
customers in Pekanbaru. 3) there is a positive and significant influence of Social
Psychology on Customers' Decision to Use BRI Mobile Banking for customers in
Pekanbaru. 4) there is a positive and significant influence on perceived value on
the decision to use customers in using BRI Mobile Banking for customers in
Pekanbaru. 5) there is a positive and significant influence of trust on the decision
to use customers in using BRI Mobile Banking for customers in Pekanbaru. 6)
there is a strong influence of social psychology on usage decisions and moderated
by customer trust in using BRI Mobile Banking for customers in Pekanbaru. 7)
there is a strong influence of Value Perceptions on Use Decisions and moderated
by customer trust in using BRI Mobile Banking against customers in Pekanbaru.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 02. 121 (0152)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Manajemen., 2021

Deskripsi Fisik

ix, 79 hlm.; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

02 02. 121 (0152)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

Daus

Versi lain/terkait

Lampiran Berkas

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