The study was conducted at the Bank Riau Kepri In the city of Pekanbaru, Which is Represented by Bank Riau Kepri branch of Pasar Pusat in Pekanbaru. The purpose of this study was to analyze the level of customer satisfaction and customer retention through customer relationship marketing. Defining quality indicators and factors that are considered essential for the dimensions customer relation …
The fast development of business world and accompanied by high competition causes various types of consumer needed items can be easily obtained so the company need to improve their performance. One thing that can improve customer satisfaction and create loyalty is Corporate Social Responsibility (CSR).The purpose of this study is to determine the effect of Carroll Pyramid CSR (economic, legal, …
The purpose of this research are: 1) To analyze the effect of customer relationship marketing on customer loyalty through customer satisfaction Bank Riau Syariah Pekanbaru. 2) To analyze the effect of product excellence toward customer loyalty through customer satisfaction Bank Riau Syariah Pekanbaru. 3) To analyze the influence of customer value on customer loyalty through customer satisfactio…