Analisis Implementasi Program Personal Selling Dalam Penjualan Polis Asuransi…

Personal Selling was activity of marketing direct communicatedly ( face to face), between seller and prospecting customer to introduce a product to prospecting customer and form the understanding of cutomer abiut products so then they will try and buy it. One of reason why company of insurance of Bumiputera 1912 making concept of promotion mix in the form of personal selling, because company of…