CD Skripsi

Pengaruh Life Style Dan Kualitas Produk Pada Pengguna Smartphone Iphone Terhadap Kepuasan Konsumen (Studi Pada Mahasiswa Universitas Riau)

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This research aims to determine the influence of lifestyle and product quality on consumer satisfaction of iPhone smartphone users among Riau University students. The method used in this research is descriptive and quantitative statistics with an associative research model. The sample in this study consisted of 100 respondents who were determined using purposive sampling using a questionnaire and goggle form as data collection instruments. From data analysis which includes validity tests, reliability tests, multiple linear regression analysis, hypothesis testing and coefficient of determination (R2) tests, it was found that lifestyle has a significant effect on consumer satisfaction and product quality has a significant effect on consumer satisfaction. and the results of the F life style test and product quality on consumer satisfaction simultaneously have a significant effect on consumer satisfaction of iPhone smartphone product users among Riau University students.


Keywords: Life Style, Product Quality and Consumer Satisfaction.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2001124634

Penerbit

Pekanbaru : Universitas Riau FISIPOL Administrasi Bisnis., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2001124634

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

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