CD Skripsi

Komunikasi Interpersonal Konsultan Dalam Menerapkan Perilaku Sehat Konsumen Herbalife Di Pekanbaru

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Interpersonal communication is a very important interaction in relationships between consultants and consumers., Causing a sense of comfort when running the program with Herbalife nutritional products, and certainly can add consumer knowledge about healthy behaviors as well as to apply it in daily life. The purpose of this study was to determine the effectiveness of interpersonal communication is done consultants to consumers and to know how what is being done by consultants to apply consumer health behaviors.
This research was conducted in the city of Pekanbaru, this study used qualitative research methods. Informants in this study is Herbalife consultants and consumers. By using purposive technique.Data collection techniques using overtly and covertly observation, interviews, and documentation.Engineering data validity checking with the extension of participation and triangulation.
The results of this study are interpersonal communication between consultants and consumers are already well underway. Interpersonal communication is done Consultants is able to provide a comfortable atmosphere to consumers with five aspects, namely openness applied consultant about the benefits and effects when consumed products, empathy by trying to feel what consumers experienced as difficult to discipline themselves, positive behavior at all times while in a state that bad, attitude supports the idea or notion of the consumer, and equality by not trying to patronize and consumer considers as his own family. Ways in which consultants to improve consumer health behaviors HerbalifePekanbaru is to provide follow-up such as guiding, controlling, and provide motivation to use their product support systems that exist in the system such as HOM and STS Herbalife and bring consumers with consumers who have succeeded also supports increasing healthy behaviors of consumers.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 06.115 (0027)

Penerbit

Pekanbaru : Universitas Riau - FISIP - Ilmu Komunikasi., 2015

Deskripsi Fisik

vii, 85 hlm.;ill.; 29 cm

Bahasa

ISBN/ISSN

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Klasifikasi

01 06.115 (0027)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Dewa

Versi lain/terkait

Lampiran Berkas

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