CD Skripsi

Persepsi Pengelola Hotel Di Kota Pekanbaru Terhadap Fungsi Ota (Online Travel Agent) Sebagai Alat Pemasaran

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The development of information technology has affected the market demand towards online. Hotel industry can take the advantage of OTA (Online Travel Agent) as one of marketing device. The purpose of this research are to find out the reasons of Hotel Managers from using the OTA (Online Travel Agent) and to find out the perceptions from Hotel Managers of Pekanbaru toward the functions of OTA (Online Travel Agent) as a marketing device. There are five functions of digital marketing as follows, Attract, Engage, Retain, Learn and Relate. The data was collected from the result of spreading the questioners to the respondents as much as 34 persons that are marketing employees and Front Office of Pesonna Hotel, Batiqa and Ameera Pekanbaru. The Hotels are using OTA (Online Travel Agent) because of the development and the using of Online media are very wide. From the research that have been done, the average of respondents perceptions are agree with statements being given. The statement that got the biggest percentation of agreement is OTA (Online Travel Agent) is giving the information of the product and recent services to the consumers as big as 79 % while the statement that got the smaller percentation of agreement is the statement about OTA program (Online Travel Agent) is giving incentive to the consumers that doing repeat order in the amount of 44 %. Functions of digital marketing are useful to the Hotels in Hotels marketing.
Keywords : Perceptions, OTA (Online Travel Agent), Marketing Device, Hotel

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 07.117 (0032)

Penerbit

Pekanbaru : Universitas Riau – FISIP – Usaha Perjalanan Wisata., 2017

Deskripsi Fisik

ix, 82 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 07.117 (0032)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

PARIWISATA

Info Detail Spesifik

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Pernyataan Tanggungjawab

JAKA

Versi lain/terkait

Lampiran Berkas

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