CD Skripsi

Ekspansi Miniso Jepang Ke Indonesia Studi Kasus: Pekanbaru 2019-2020

---

The phenomenon of Miniso's expansion is an interesting phenomenon to study, because
in marketing its products Miniso first examines the market and consumers, and the products
offered contain a "simple, natural and quality" philosophy. Miniso was present in Indonesia in
2017 and spread to all cities in Indonesia, one of which is Pekanbaru because they consider
Pekanbaru to be a prospective city in the economic field so that it is easy to market their
products.
The perspective used in this study is Neoliberalism with an International System analyst
level. This study uses Foreign Direct Investment (FDI) Theory which is able to explain the
investment cooperation carried out by Japan in Indonesia in the case study of the Miniso
Expansion in Indonesia, and the method used in this study is Qualitative methods with data
collection techniques through primary data and secondary data.
This research was conducted at Miniso Plaza Citra Pekanbaru directly to the resource
person, namely Supervisor Miniso, and to 40 participants for one month as a sample, in order to
obtain concrete data about the development of Miniso in Pekanbaru city, especially Plaza Citra.
The results showed that Miniso expanded to Pekanbaru because Pekanbaru is one of the most
populous cities in Sumatra after Medan and Palembang and a city that has a rapid economic
growth.
Keywords: Miniso Expansion, Millennials, Japan, Indonesia, Pekanbaru

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

01 01.121 (0124)

Penerbit

Pekanbaru : Universitas Riau – FISIP - HUBUNGAN INTERNATIONAL., 2021

Deskripsi Fisik

viii, 56 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

01 01.121 (0124)

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

HUBUNGAN INTERNASIONAL

Info Detail Spesifik

-

Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar