CD Skripsi

Analisis Proses Pengambilan Keputusan Konsumen Online Pada Situs Bukalapak Di Kota Pekanbaru

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ZULMI IRAWAN
This research aims at finding out the analysis process of decision making of online consumer
on Bukalapak site in Pekanbaru.The population of this research is the site of Bukalapak in
Pekanbaru. The data collection was done by using a questionnaire with Non probability Sampling
technique and the sample of the research is consisted of 165 people .The analysis of this study uses
path analysis by the program of SPSS 20. The results show that:1) Perceived Benefit Of Search affects
theElectronic Word Of Mouthin the process of online decision making significantly on the site
BukalaPak in Pekanbaru. 2) Perceived Benefit Of Search does not affect the Overall Deal
Evaluationof the online decision-making process on BukalaPak website in Pekanbaru.3) Perceived
Benefit Of Search has significant effect on Overall Deal Evaluationthrough Electronic Word Of
Mouth in the process of online decision making on BukalaPak site in Pekanbaru.4) Overall Deal
Evaluation has significant effecton Buying decision in the process of online decision making on
BukalaPak site in Pekanbaru.
Keywords: Perceived Benefit Of Search
Electronic Word of Mouth, Overall Deal Evaluation, Buying Decision

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 02. 121 (0160)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Manajemen., 2021

Deskripsi Fisik

ix, 79 hlm.; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

02 02. 121 (0160)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

Daus

Versi lain/terkait

Lampiran Berkas

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