CD Skripsi

Pengaruh Keragaman Produk Dan Kepercayaan Terhadap Minat Beli Online Saat Pandemi Covid-19 Pada Mahasiswa Fkip Universitas Riau

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This research was based on the decline in consumer buying interest during Covid-19 pandemic. This research aims to determine the influence of product diversity and trust toward online buying interest during the Covid-19 pandemic to FKIP Riau University students. The type of this research is correlational reseacrh with a quantitative approach. This research was conducted at the Faculty of Teacher Training and Education, Riau University with students from 2018, 2019, and 2020 batch being the population. This research uses puposive sampling in determining the research sample. To interpret the research results, the data analysis technique used is multiple linear regression. The result of this study found that product diversity and trust had a positive and significant effect on online buying interest with a significant level of 66.9%.
Keywords: Product Diversity, Trust, Online Buying Interest

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

05 01. 122 (0018)

Penerbit

Pekanbaru : Universitas Riau – FKIP – Pendidikan Ekonomi., 2022

Deskripsi Fisik

x, 89 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

05 01. 122 (0018)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

PENDIDIKAN EKONOMI

Info Detail Spesifik

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Pernyataan Tanggungjawab

FATAH

Versi lain/terkait

Lampiran Berkas

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