CD Skripsi

Pelaksanaan Promosi Museum Daerah Sang Nila Utama Di Unit Pelaksanaan Teknis Daerah Dinas Kebudayaan Dan Pariwisata Provinsi Riau

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Promotional activities are not only use on the private company for profit, but also various side or agency non profit, one of them in museum part. Through this promotional the museum could communicate, publish and promote the museum, in order the society in Pekanbaru know the information about the Museum Daerah Sang Nila Utama.
This research aims to know the implementation Museum Daerah Sang Nila Utama promotion in Riau Province and constraints that occur the problem that happened in the implementation Museum Daerah Sang Nila Utama promotion. The research metodology of this research is a qualitative which describes the overall concept of the events. The data research obtained from primary and secondary sources. The data collection of this research is taken from observation, interviews, documentation, and took the questionnaires to the visitors. This research technique used likert scale that designed to allow the respondent to answer variety level of each object to be measured and the data analysis technique is qualitative description.
In this research the implementation of Museum Daerah Sang Nila Utama is quite well, where it is know that the manager has implemented several good promotion, either through advertising, Public Relation, and Sales Promotion. But it has not been able to attract the visitors because it still found various problems that occur in the museum promotional activity, such as limited funds owned facilities and the less of infrastructure supported.
Key Word : Implementation promotion in the Museum Daerah Sang Nila Utama

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 07.113 (0018)

Penerbit

Pekanbaru : Universitas Riau - Fisip - Usaha Perjalanan Wisata., 2013

Deskripsi Fisik

x, 105 hlm.;ill.; 29 cm

Bahasa

ISBN/ISSN

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Klasifikasi

01 07.113 (0018)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

Dewa

Versi lain/terkait

Lampiran Berkas

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