CD Skripsi

Strategi Humas Pt. Pertamina Ru Ii Sungai Pakning Dalam Mengembangkan Ekowisata Mangrove Desa Pangkalan Jambi

---

Mangrove Ecotourism in Pangkalan Jambi Village is a CSR program of PT.
Pertamina RU II Sungai Pakning based on the results of mapping conducted by
PT. Pertamina RU II Sungai Pakning itself. In this practice PT. Pertamina RU II
Sungai Pakning has a strategy in developing Mangrove Ecotourism in Pangkalan
Jambi Village, a strategy that is seen from how this Mangrove Ecotourism started
to develop. This study aims to determine the process of Public Relations Strategic
PT. Pertamina RU II Sungai Pakning, starting from the Fromative Research
Phase (formative research phase) Strategy Phase (strategy phase) Tactic Phase
(tactical phase) Evaluative Research Phase (evaluation research phase).
This research uses qualitative research methods and is analyzed with
Ronald D. Smith's theory of Strategic Public Relations. The subject in this study is
the PT. Pertamina RU II Sungai Pakning. Data collection was carried out
through documentation studies, observation, and interviews with 5 informants.
The technique of checking the validity of the data uses diligent observation and
checking through discussion
The results of this study indicate that the strategy of PT. Pertamina RU II
Sungai Pakning in terms of developing Mangrove Ecotourism in Pangkalan Jambi
is described from conducting Strategic Public Relations which was carried out
before realizing the Mangrove Ecotourism program itself. Facilitator/CDO PT.
Pertamina RU II Sungai Pakning, in this case, conducted research and analysis of
the problems complained of by the surrounding community in the Mangrove
Ecotourism area. And it was found that there was an abrasion disaster that had
occurred in 2004 as well as illegal logging, from the results of the mapping
carried out for the first time, namely determining the determining actors to realize
the program. The interest and power possessed by this actor is one of the
realizations of Mangrove Ecotourism in Pangkalan Jambi Village. From the
research and analysis, program recommendations emerged after the
recommendations from the program, PT. Pertamina RU II Sungai Pakning will
conduct socialization to the community (SQD). The results of the research will be
conveyed to the public that the research carried out is correct and the program
can only be realized.

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

01 06.121 (0089)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Komunikasi., 2021

Deskripsi Fisik

ix,123 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

01 06.121 (0089)

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

-

Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar