Pengaruh Komunikasi Marketing Dan Kualitas Pelayanan Terhadap Loyalitas Konsu…

This research was conducted at Café Tong Susu Pekanbaru which is located on Jalan Jend. Sudirman No.79, North Tangkerang, Kec. Bukit Raya, Pekanbaru City, Riau. This study aims to determine the effect of marketing communication and service quality on consumer loyalty partially and simultaneously. This research uses quantitative descriptive analysis method with SPSS program. The population…