Pengaruh e-Service Quality Dan Promosi Penjualan Terhadap Loyalitas Pelanggan…

This research aims to determine the direct influence of e-Service Quality, Promotion and Customer Satisfaction on Customer Loyalty among TikTok Shop consumers in Pekanbaru City and to analyze the indirect influence of e-Service Quality and Promotion on Customer Loyalty through Customer Satisfaction among TikTok Shop Consumers in the City Pekanbaru. The population of this research is the…