Pengaruh Psikologi Sosial Dan Persepsi Nilai Pelanggan Terhadap Perilaku Kepu…

ABSTRACT This study aims to determine the effect of social psychology and perceived value on beliefs and decisions to use Mobile Banking BRI Pekanbaru. The population in this study includes customers who use BRI Mobile Banking services in the city of Pekanbaru, totaling 170 customers. The samples were determined by using purposive sampling method. In this study the sample studied used a q…