CD Skripsi
Persepsi Pengunjung Pada Kualitas Pelayanan Di Objek Wisata Taman Rekreasi Alam Mayang Kota Pekanbaru
ABSTRACT
Service quality is the totality of characteristics of the goods and services that demonstrate its ability to satisfy the needs of customers, both of which appear to be obvious or hidden. In a service quality sights very influential towards the visitors. Every visitor who comes to a tourist attraction has a perception of the stimulus-stimulus in the vicinity. The perception is the opinions or viewpoints of visitors as well as tourists in understanding a tourist destinations. The research purposed to get known about the visitor's perception of the quality of service in attractions tourism of recreation park Alam Mayang Pekanbaru. This research is quantitative descriptive research with respondents consisted of 50 people visitors came to the Recreation Park Mayang Pekanbaru, selection of the study sample using technique accidental sampling. Data collection was done by observation, questionnaires/question form, and documentation. Based on the research that has been done, it show that the characteristics of visitors are mostly women, 60% and 40%, mostly a student and come from local visitors. The visitor's perception of the quality of service is obtained based on the tangibles (physical evidence), reliability (reliability), responsiveness (responsiveness), assurance (assurance) and empathy (empathy) were already good enough.
Keywords: Visitor Perception, Service Quality.
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