CD Skripsi

Pengaruh Religiusitas Dan Brand Image Terhadap Keputusan Pembelian Dengan Pengetahuan Konsumen Sebagai Variabel Moderasi Di 212 Mart Panam Pekanbaru

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This research aims to determine the Influence of Religiosity and Brand Image on Purchase Decisions with Consumer Knowledge as a Moderating Variable at 212 Mart Panam. This research uses a quantitative descriptive approach. The sample in this study consisted of 112 respondents, and data were collected using a questionnaire. The analysis was conducted using SmartPLS software version 4.0. The research subjects are consumers of 212 Mart Panam Pekanbaru. The results of the research indicate that Religiosity has a positive and significant influence on Purchase Decisions. Brand Image has a positive and significant influence on purchase decisions. Consumer Knowledge has a positive and significant influence on Purchase Decisions. Consumer Knowledge does not moderate the influence of Religiosity on Purchase Decisions, and Consumer Knowledge does not moderate the influence of brand image on Purchase Decisions.

Keywords: Religiosity, Brand Image, Consumer Knowledge, and Purchase Decision

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1902113950

Penerbit

Pekanbaru : Universitas Riau - FEB - Manajemen., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1902113950

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

Vina

Versi lain/terkait

Lampiran Berkas

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