CD Skripsi
Respon Penonton Terhadap Kumpulan Lagu Lesti Kejora Karya Adibal Sahrul
This study aims to describe the types of audience responses contained in a collection of Lesti Kejora songs by Adibal Sahrul on the 3D Entertainment YouTube column in the period June - December 2024. Until 2023 Adibal had created six songs for Lesti Kejora, in this study the three songs with the highest comments from the six songs were chosen as the object of research. The three songs include Kulepas denganIkhlas, Bawa Aku ke Penghulu, and Sekali Seumur Hidup. The author uses response theory with four modes of reception, namely transparent (text as life), referential (text as life), mediated (text as production), and discursive (text as message). Data collection techniques in this research are sorting data and documentation (screen capture). The data were analyzed using qualitative descriptive techniques. The method used is descriptive in the form of words and language. Data analysis techniques include data reduction, data presentation, and conclusion/verification. Based on the research results, the comments obtained cannot be mapped based on gender. The data obtained amounted to 23 data. The transparent reception mode (text as life) is 4, the referential reception mode (text as life) is 13, and the discursive reception mode (text as a message) is 6. No mediated reception mode (text as production) was found in the comments of the three songs in the period that was.
Keywords: Audience Response, YouTube, Song, Lesti Kejora, Adibal Sahrul
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