CD Skripsi

bauran pemasaran dalam meningkatkan kepuasan pelanggan usaha kuliner di food court

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Currently the culinary business is developing in Indonesia. However, this business falls into the complicated category because it requires a lot of continuous innovation and creativity. Business people usually use the marketing mix as a marketing strategy that is easy to use to achieve targets. The key to the success of a business is how the company can meet consumer needs and satisfaction. This research aims to determine the marketing mix used by culinary business owners in food courts to increase customer satisfaction. This research uses a qualitative type of research involving culinary business owners and customers as informants. The method used is grounded theory with data collection techniques through observation, interviews and documentation. Data analysis uses open, axial, and selective coding. The results of this research provide broader insight into the co-creation between vendors and food court managers in creating new strategies to increase customer satisfaction
Keywords: Culinary, marketing mix, customer satisfaction, co-creation

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2005135796

Penerbit

Pekanbaru : Universitas Riau – FKIP – Ekonomi., 2025

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2005135796

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

EKONOMI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Rahmat

Versi lain/terkait

Lampiran Berkas

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