CD Skripsi

Analisis Pengaruh Kualitas Layanan Dan Brand Trust Terhadap Kepuasan Pelanggan Pada Maskapai Penerbangan Air Asia Rute Luar Negeri Di Pekanbaru

---

The Study aims to determine the effect of of service quality and brand trust on customer satisfaction Asian Air Airlines for overseas routes in Pekanbaru.. The population in this study include customer satisfaction Asian Air Airlines for overseas routes in Pekanbaru, totaling 105 people.
The sample was determined by using purposive sampling method. In this study the sample studied used a questionnaire as an instrument to prove the results of the study, for testing the hypothesis in the study using multiple linear regression and Analisis IPA (Importance Performance Analysis) with the help of the SPSS program.
The results show that: 1) there is a significant effect on service quality and brand trust on customer satisfaction Asian Air Airlines for overseas routes in Pekanbaru because the value of Fhitung> Ftabel with a significance value of ttabel with a significance value of ttabel with a significance value of

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

02 02. 121 (0048)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Manajemen., 2021

Deskripsi Fisik

ix, 79 hlm.; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

02 02. 121 (0048)

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

MANAJEMEN

Info Detail Spesifik

-

Pernyataan Tanggungjawab

Daus

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar