Pengaruh Digital Marketing Dan Variasi Produk Terhadap Keputusan Pembelian Pe…

This study aims to determine and analyze the influence of Digital marketing and Product Variation through Brand Image on Customer Purchase Decisions at UMKM Dapur Aru Olahan Kelor Kampar. The research tested seven hypotheses using a quantitative approach by distributing questionnaires to 96 respondents who are customers of Dapur Aru Olahan Kelor Kampar. The sampling method used was non-probabi…