Strategi Spemasaran Sumkm Skeripik Stempe di Skecamatan Singingi Skabupaten K…

This study aims to determine the marketing strategy of UMKM tempe chips in Singingi District, Kuantan Singingi Regency. The research used a qualitative descriptive method which was carried out at UMKM Van Rafizky Tempe Chips. Sources of data were obtained from direct interviews with tempe chip MSME business owners through a questionnaire guide. The data analysis technique used is SWOT analysis …